Consequences have a greater effect on behavior than antecedents. You can urge me to do something, but what I experience when I actually do it is the determining factor.
Organizations tend to over-rely on antecedents. Goals, kick-offs, training, directions, mission statements, instructions, posters, requests, reminders, etc., all urge people before-the-fact to do things. (Correspondingly, many organizations tend to underuse positive consequences following behavior.)
But why is that the case? If antecedents are not as powerful as well as consequences, why do we use them so much? Why do organizations rely so much on antecedents?
The answer has to do with natural consequences. Natural consequences are the built-in consequences that follow behavior automatically. You don’t have to pat me on the back for eating ice cream; eating ice cream has positive consequences built-in.
You can provide antecedents-only as long as the natural environment provides the consequences. If you tell me how to do something on the computer that I’m trying to do (antecedent), you don’t have to compliment me afterward; the computer itself will reinforce my points-and-clicks by letting me accomplish the task (natural consequence).
The same can be true in more complex situations. If I’m dreading a social engagement, you might give me advice (antecedent): “Just smile and try to have a good time.” In response, I smile and people respond warmly (natural positive consequences). Your advice worked! The situation itself provided me with positive consequences; you didn’t have to.
Notice that your behavior of providing an antecedent-only (advice) was also naturally reinforced. It works often enough to become a habit. And so we learn to be advice-givers, direction-providers, goal-tellers, mission-staters, change-explainers, and so forth.
The problem comes when the natural environment doesn’t cooperate, when the natural consequences work against the antecedents! You urge me to work safely (antecedent), but working safely takes more time and trouble for me (negative natural consequences). You tell me to provide great customer service, but giving great customer services takes extra effort on my part (negative natural consequence).
So the big take-away is to ask: “What do people actually experience when they do the things that we’re directing them to do? What are the natural consequences that they encounter?”
The need to add positive consequences for the desired behavior – and not rely just on antecedents-only – becomes obvious when we see that the natural environment isn’t providing them.
